STRATEGIC BRAND MANAGEMENT CREATING AND SUSTAINING BRAND EQUITY LONGTERM

By: KAPFERER JEAN NOELMaterial type: Text

TextPublication details: NEW DELHI KOGAN PAGE 2009 Description: 443ISBN: 9788175541092Subject(s): Management of Distribution_Brands_trademarkDDC classification: 658.827

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Library Books	Central Library Ref - 3- MBA	MBA DEPT	658.827 KAP (Browse shelf(Opens below))	Available		051041
General Library Books	Central Library Ref - 3- MBA	MBA DEPT	658.827 KAP (Browse shelf(Opens below))	Available		051042

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