STRATEGIC BRAND MANAGEMENT (Record no. 6588)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00405nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788175541092 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KAPFERER JEAN NOEL |
| 245 #0 - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT |
| Sub Title | CREATING AND SUSTAINING BRAND EQUITY LONGTERM |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | KOGAN PAGE |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 443 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management of Distribution_Brands_trademark |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Library Books |
| Weedout status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA DEPT | Central Library | Central Library | Ref - 3- MBA | 18/03/2011 | 395.00 | 658.827 KAP | 051041 | 13/01/2018 | General Library Books | ||||
| MBA DEPT | Central Library | Central Library | Ref - 3- MBA | 18/03/2011 | 395.00 | 658.827 KAP | 051042 | 13/01/2018 | General Library Books |