STRATEGIC BRAND MANAGEMENT
KAPFERER JEAN NOEL
STRATEGIC BRAND MANAGEMENT CREATING AND SUSTAINING BRAND EQUITY LONGTERM - NEW DELHI KOGAN PAGE 2009 - 443
9788175541092
Management of Distribution_Brands_trademark
658.827
STRATEGIC BRAND MANAGEMENT CREATING AND SUSTAINING BRAND EQUITY LONGTERM - NEW DELHI KOGAN PAGE 2009 - 443
9788175541092
Management of Distribution_Brands_trademark
658.827