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SERVICE MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

By: ZEITHMAL VALARIE A;BITNER MARRY JO;GREMLER DWAYNE D;PANDIT AJAYMaterial type: TextTextPublication details: NEW DELHI T.M.H PUBLISHER-1 2011 Edition: 5THDescription: 763ISBN: 9780070700994Subject(s): "Marketing Management,Services,"DDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
General Library Books General Library Books Central Library
D:D7
MBA DEPT 658.8 ZEI (Browse shelf(Opens below)) Available 051863
General Library Books General Library Books Central Library
Ref - 3- MBA
MBA DEPT 658.8 ZEI (Browse shelf(Opens below)) Available 051864
General Library Books General Library Books Central Library
D:D7
MBA DEPT 658.8 ZEI (Browse shelf(Opens below)) Available 051865

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