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SERVICE MARKETING

ZEITHMAL VALARIE A;BITNER MARRY JO;GREMLER DWAYNE D;PANDIT AJAY

SERVICE MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM - 5TH - NEW DELHI T.M.H PUBLISHER-1 2011 - 763

ISBN: 9780070700994

Subjects--Topical Terms:
"Marketing Management,Services,"

Dewey Class. No.: 658.8

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