STRATEGIC BRAND MANAGEMENT (Record no. 6824)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00421nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131756898 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KEVIN LANE KELLER;PARAMESWARAN M.G;JACOB ISAAC |
| 245 #0 - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3RD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | DELHI |
| Name of publisher | PEAROSN EDUCATION PUBLICATION |
| Year of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 695 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management of Distribution_Brands_trademark |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Library Books |
| Weedout status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA DEPT | Central Library | Central Library | C:C7 | 01/02/2012 | 550.00 | 658.827 KEV | 052875 | 13/01/2018 | General Library Books | ||||
| MBA DEPT | Central Library | Central Library | C:C7 | 01/02/2012 | 550.00 | 658.827 KEV | 052876 | 13/01/2018 | General Library Books | ||||
| MBA DEPT | Central Library | Central Library | C:C7 | 01/02/2012 | 550.00 | 658.827 KEV | 052877 | 13/01/2018 | General Library Books | ||||
| MBA DEPT | Central Library | Central Library | C:C7 | 01/02/2012 | 550.00 | 658.827 KEV | 052878 | 13/01/2018 | General Library Books | ||||
| MBA DEPT | Central Library | Central Library | C:C7 | 01/02/2012 | 550.00 | 658.827 KEV | 052879 | 13/01/2018 | General Library Books | ||||
| MBA DEPT | Central Library | Central Library | C:C7 | 10/03/2014 | 750.00 | 658.4012 KEL | 055715 | 13/01/2018 | General Library Books |