000 00405nam a2200133Ia 4500
008 180112s9999||||xx |||||||||||||| ||und||
020 _a9788175541092
082 _a658.827
100 _aKAPFERER JEAN NOEL
245 0 _aSTRATEGIC BRAND MANAGEMENT
_bCREATING AND SUSTAINING BRAND EQUITY LONGTERM
260 _aNEW DELHI
_bKOGAN PAGE
_c2009
300 _a443
650 _aManagement of Distribution_Brands_trademark
942 _cGEN_BK
999 _c6588
_d6588