000 00428nam a2200145Ia 4500
008 180112s9999||||xx |||||||||||||| ||und||
020 _a9788131709962
082 _a659.1
100 _aCLOW KENNETH E;BAACK DONALD E
245 0 _aINTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS
250 _a3RD
260 _aNEW DELHI
_bPEAROSN EDUCATION PUBLICATION
_c2007
300 _a537
650 _aAdvertising_Planning & control
942 _cGEN_BK
999 _c6497
_d6497