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ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE

by BELCH GEORGE E;BELCH MICHAEL A.

Edition: 7THMaterial type: Text Text Publication details: NEW DELHI T.M.H PUBLISHER-1 2007Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

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ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

by BELCH GEORGE E;BELCH MICHAEL A;PURANI KEYOOR.

Edition: 9THMaterial type: Text Text Publication details: NEW DELHI M.G.H PUBLISHER-1 2013Availability: Items available for loan: Central Library (2)Call number: 659.1 BEL, ...

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