TY  - BOOK
AU  - CAPON NOEL;SINGH SIDDHARTH SHEKHAR
TI  - MANAGING MARKETING AN APPLIED APPROACH
SN  - 9788126548514
U1  - 658.8 
PY  - 2014///
CY  - NEW DELHI
PB  - WILEY INDIA PVT LTD
KW  - "Marketing Management,Services,"
ER  -