TY  - BOOK
AU  - LAMB CHARLES W;HAIR JOSEPH F;SHARMA DHEERAJ;MCDANIEL CARL
TI  - MKTG PRINCIPLES OF MARKETING: SOUTH ASIAN PERSPECTIVE
SN  - 9788131520345
U1  - 658.8 
PY  - 2012///
CY  - NEW DELHI
PB  - CENAGE LEARNING
KW  - "Marketing Management,Services,"
ER  -