LAMB CHARLES W;HAIR JOSEPH F;SHARMA DHEERAJ;MCDANIEL CARL <br/><br/>
MKTG PRINCIPLES OF MARKETING  SOUTH ASIAN PERSPECTIVE 

 - NEW DELHI  CENAGE LEARNING  2012 
 - 671 
<br/><br/><label>ISBN: </label>9788131520345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Marketing Management,Services,"
<br/><br/><label>Dewey Class. No.: </label>658.8