BELCH GEORGE E;BELCH MICHAEL A;PURANI KEYOOR <br/><br/>
ADVERTISING AND PROMOTION  AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE 

 - 9TH 
 - NEW DELHI  M.G.H PUBLISHER-1  2013 
 - 1016 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising_Planning & control
<br/><br/><label>Dewey Class. No.: </label>659.1