MURTHY S.N;BHOJANNA U <br/><br/>
ADVERTISING  AN IMC PERSPECTIVE 

 - 2ND 
 - NEW DELHI  Excel Books  2011 
 - 458 
<br/><br/><label>ISBN: </label>9788174463352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising_Planning & control
<br/><br/><label>Dewey Class. No.: </label>659.1