TY  - BOOK
AU  - KEVIN LANE KELLER;PARAMESWARAN M.G;JACOB ISAAC
TI  - STRATEGIC BRAND MANAGEMENT
SN  - 9788131756898
U1  - 658.827 
PY  - 2001///
CY  - DELHI
PB  - PEAROSN EDUCATION PUBLICATION
KW  - Management of Distribution_Brands_trademark
ER  -