TY  - BOOK
AU  - KARUNAKARAN K
TI  - MARKETING MANAGEMENT: TEXT AND CASES IN INDIAN CONTEXT
SN  - 9789350240861
U1  - 658.8 
PY  - 2011///
CY  - NEW DELHI
PB  - HIMALAYA PUBLICATION
KW  - "Marketing Management,Services,"
ER  -