TY  - BOOK
AU  - ZEITHMAL VALARIE A;BITNER MARRY JO;GREMLER DWAYNE D;PANDIT AJAY
TI  - SERVICE MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
SN  - 9780070700994
U1  - 658.8 
PY  - 2011///
CY  - NEW DELHI
PB  - T.M.H PUBLISHER-1
KW  - "Marketing Management,Services,"
ER  -