ZEITHMAL VALARIE A;BITNER MARRY JO;GREMLER DWAYNE D;PANDIT AJAY <br/><br/>
SERVICE MARKETING  INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 

 - 5TH 
 - NEW DELHI  T.M.H PUBLISHER-1  2011 
 - 763 
<br/><br/><label>ISBN: </label>9780070700994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Marketing Management,Services,"
<br/><br/><label>Dewey Class. No.: </label>658.8