TY  - BOOK
AU  - MATHUR U.C
TI  - BRAND MANAGEMENT: TEXT AND CASES
SN  - 9781403930170
U1  - 658.827 
PY  - 2010///
CY  - NEW DELHI
PB  - MACMILLAN PUBLISHER-
KW  - Management of Distribution_Brands_trademark
ER  -