MATHUR U.C <br/><br/>
BRAND MANAGEMENT  TEXT AND CASES 

 - NEW DELHI  MACMILLAN PUBLISHER-  2010 
 - 173 
<br/><br/><label>ISBN: </label>9781403930170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of Distribution_Brands_trademark
<br/><br/><label>Dewey Class. No.: </label>658.827