TY  - BOOK
AU  - KAPFERER JEAN NOEL
TI  - STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONGTERM
SN  - 9788175541092
U1  - 658.827 
PY  - 2009///
CY  - NEW DELHI
PB  - KOGAN PAGE
KW  - Management of Distribution_Brands_trademark
ER  -