KAPFERER JEAN NOEL <br/><br/>
STRATEGIC BRAND MANAGEMENT  CREATING AND SUSTAINING BRAND EQUITY LONGTERM 

 - NEW DELHI  KOGAN PAGE  2009 
 - 443 
<br/><br/><label>ISBN: </label>9788175541092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of Distribution_Brands_trademark
<br/><br/><label>Dewey Class. No.: </label>658.827