BHATIA TEJ K <br/><br/>
ADVERTISING AND MARKETING 

 - 2ND 
 - NEW DELHI  MACMILLAN PUBLISHER-  2009 
 - 327 
<br/><br/><label>ISBN: </label>9780230633896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising_Planning & control
<br/><br/><label>Dewey Class. No.: </label>659.1