TY  - BOOK
AU  - OGUINN THOMAS C;ALLEN CHRIS T;S RICHARD J
TI  - ADVERTISING MANAGEMENT: WITH INTEGRATED BRAND PROMOTION
SN  - 9788131509128
U1  - 659.1 
PY  - 2010///
CY  - NEW DELHI
PB  - CENAGE LEARNING
KW  - Advertising_Planning & control
ER  -