TY  - BOOK
AU  - CLOW KENNETH E;BAACK DONALD E
TI  - INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS
SN  - 9788131709962
U1  - 659.1 
PY  - 2007///
CY  - NEW DELHI
PB  - PEAROSN EDUCATION PUBLICATION
KW  - Advertising_Planning & control
ER  -