TY  - BOOK
AU  - BELCH GEORGE E;BELCH GEORGE A;PARNI KEYOOR
TI  - ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE
SN  - 9780070144965
U1  - 659.1 
PY  - 2007///
CY  - NEW DELHI
PB  - T.M.H PUBLISHER-1
KW  - Advertising_Planning & control
ER  -