BELCH GEORGE E;BELCH GEORGE A;PARNI KEYOOR <br/><br/>
ADVERTISING AND PROMOTION  AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE 

 - 7TH 
 - NEW DELHI  T.M.H PUBLISHER-1  2007 
 - 1075 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising_Planning & control
<br/><br/><label>Dewey Class. No.: </label>659.1