HAWKINS DEL I;MOTHERSBAUGH DAVID L;MOOKERJEE AMIT <br/><br/>
CONSUMER BEHAVIOR  BUILDING MARKETING STRATEGY 

 - 11TH 
 - NEW DELHI  T.M.H PUBLISHER-1  2010 
 - 866 
<br/><br/><label>ISBN: </label>9780070682160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342