TY  - BOOK
AU  - LOVELOCK CHRISTOPHER;WIRTZ JOCHEN I;CHATTERJEE JAYANTA
TI  - SERVICES MARKETING: "PEOPLE,TECHNOLOGY,STRATEGY"
SN  - 9788131725979
U1  - 658.8 
PY  - 2007///
CY  - NEW DELHI
PB  - PEAROSN EDUCATION PUBLICATION
KW  - "Marketing Management,Services,"
ER  -