LOVELOCK CHRISTOPHER;WIRTZ JOCHEN I;CHATTERJEE JAYANTA <br/><br/>
SERVICES MARKETING  "PEOPLE,TECHNOLOGY,STRATEGY" 

 - 6TH 
 - NEW DELHI  PEAROSN EDUCATION PUBLICATION  2007 
 - 637 
<br/><br/><label>ISBN: </label>9788131725979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Marketing Management,Services,"
<br/><br/><label>Dewey Class. No.: </label>658.8