TY  - BOOK
AU  - CLOW KENNETH E;KURTZ DAVID L
TI  - SERVICES MARKETING: "OPERATION,MANAGEMENT AND STRATEGY"
SN  - 978-8177223767
U1  - 658.8 
PY  - 2009///
CY  - NEW DELHI
PB  - BIZTANTRA
KW  - "Marketing Management,Services,"
ER  -