TY  - BOOK
AU  - BHATTACHARJEE C
TI  - SERVICES MARKETING: "CONCEPTS,PLANNING AND IMPLEMENTATION"
SN  - 978-8174464773
U1  - 658.8 
PY  - 2010///
CY  - NEW DELHI
PB  - Excel Books
KW  - "Marketing Management,Services,"
ER  -