TY  - BOOK
AU  - PRIDE WILLIAM M;FERRELL O.C
TI  - MARKETING CONCEPTING AND STRATEGIES
SN  - 978-8177225204
U1  - 658.8 
PY  - 2005///
CY  - NEW DELHI
PB  - BIZTANTRA
KW  - "Marketing Management,Services,"
ER  -