TY  - BOOK
AU  - MC DANIES CARL;LAMB CHARLES W;HAIR JOSEPH H
TI  - PRINCIPLES OF MARKETING
SN  - 978-8131509821
U1  - 658.8 
PY  - 2008///
CY  - NEW DELHI
PB  - CENAGE LEARNING
KW  - "Marketing Management,Services,"
ER  -