MC DANIES CARL;LAMB CHARLES W;HAIR JOSEPH H <br/><br/>
PRINCIPLES OF MARKETING 

 - NEW DELHI  CENAGE LEARNING  2008 
 - 600 
<br/><br/><label>ISBN: </label>978-8131509821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Marketing Management,Services,"
<br/><br/><label>Dewey Class. No.: </label>658.8