ADVERTISING AND PROMOTION (Record no. 6356)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00433nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9180070144965 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | BELCH GEORGE E;BELCH MICHAEL A |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION |
| Sub Title | AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | T.M.H PUBLISHER-1 |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1075 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising_Planning & control |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Library Books |
| Weedout status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA DEPT | Central Library | Central Library | D:D8-A | 04/01/2011 | 550.00 | 659.1 BEL | 050226 | 13/01/2018 | General Library Books |