BRAND MANAGEMENT (Record no. 15514)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00316nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788125914273 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | MOO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MOORTHI Y L R |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT |
| Sub Title | THE INDIAN CONTEXT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1ST |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | VIKAS PUBLICATION |
| Year of publication | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 171 |
| Other physical details | P.B |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Library Books |
| Weedout status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA DEPT | Central Library | Central Library | D:D4 | 03/01/2023 | SKP | 399.00 | 658.827 MOO | 068815 | 04/01/2023 | General Library Books | ||||
| MBA DEPT | Central Library | Central Library | D:D4 | 03/01/2023 | SKP | 399.00 | 658.827 MOO | 068816 | 04/01/2023 | General Library Books |