ESSENTIALS OF MARKETING RESEARCH (Record no. 14907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131502815 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | ZIK |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | ZIKMUND WILLIAM G |
| 245 ## - TITLE STATEMENT | |
| Title | ESSENTIALS OF MARKETING RESEARCH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3RD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | DELHI |
| Name of publisher | CENGAGE |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 414 |
| Other physical details | P.B |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BABIN BARRY J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Library Books |
| Weedout status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA DEPT | Central Library | Central Library | D:D8 | 07/09/2019 | SBS | 575.00 | 658.83 ZIK | 065929 | 09/09/2019 | General Library Books | ||||
| MBA DEPT | Central Library | Central Library | Ref - 3- MBA | 07/09/2019 | SBS | 575.00 | 658.83 ZIK | 065930 | 09/09/2019 | General Library Books |