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ADVERTISING AND PROMOTION

BELCH GEORGE E;BELCH MICHAEL A;PURANI KEYOOR

ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE - 9TH - NEW DELHI M.G.H PUBLISHER-1 2013 - 1016

ISBN: 9781259026850

Subjects--Topical Terms:
Advertising_Planning & control

Dewey Class. No.: 659.1

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