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ADVERTISING AND PROMOTION

BELCH GEORGE E;BELCH GEORGE A;PARNI KEYOOR

ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE - 7TH - NEW DELHI T.M.H PUBLISHER-1 2007 - 1075

ISBN: 9780070144965

Subjects--Topical Terms:
Advertising_Planning & control

Dewey Class. No.: 659.1

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