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SERVICES MARKETING

LOVELOCK CHRISTOPHER;WIRTZ JOCHEN I;CHATTERJEE JAYANTA

SERVICES MARKETING "PEOPLE,TECHNOLOGY,STRATEGY" - 6TH - NEW DELHI PEAROSN EDUCATION PUBLICATION 2007 - 637

ISBN: 9788131725979

Subjects--Topical Terms:
"Marketing Management,Services,"

Dewey Class. No.: 658.8

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